Advertising Success Platform Recognized as a Top Provider in the DSP Industry for Fourth Consecutive Year
The end of Yahoo's SSP represents an unexpected shift in the digital advertising landscape. The move, which Yahoo announced last week, demonstrates how difficult it's become for supply-side platforms to prove their value in a commoditized marketplace.
Bidtellect and Bombora partner up to deliver more conversions per click in a head-to-head campaign test.
Bidtellect's VP of Product, joined by Jounce Media's Founder and President, cover the future of sustainability in advertising, along with how companies can begin to manage their own carbon footprint.
The future does not fit the past: Jason Boshoff and Craig Aron bring insight to SSPs' changing role in the adtech industry.
Scope3 measurement gives clients accurate insights into carbon costs to optimize for results and sustainability
As a leader in ad tech, Bidtellect is bringing attention to the sustainability issues facing publishers and advertisers in the programmatic space.
Experts expect e-commerce spending to hit $1.26 trillion. 96% of US shoppers are using digital channels, and this season, they're starting earlier than ever.
With 55 million cord-cutters in 2022, connected TV (CTV) and over-the-top (OTT) advertising are not just a 'nice to have' but an essential part of a media strategy. The addition will give Bidtellect users access to new audiences, engagement, and strategy.
With kids returning to school over the next few weeks, brands need their digital marketing strategies to make online shopping as easy and appealing as possible.
In a case study, Bidtellect's DSP optimization and contextual targeting achieved best advertising viewability for a financial services client in combination with Dun & Bradstreet's advanced audience technology.
Bidtellect has been nominated for Best Contextual Targeting Offering at the 2022 Digiday Media Awards
The performance-driven DSP expands its contextual suite with industry leader for performance, cookieless, and brand safety benefits.
At Digiday Programmatic Marketing Summit, Bidtellect CEO outlines how to innovate and succeed in an evolving, cookieless market.
The first of its kind, the new DSP feature allows advertisers to target age and gender demographics without cookies for the privacy-first future.